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Research papers

Mobile messaging apps: 800+ million captive consumers for real time insight

This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Williams, Sismey, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight--8484